Market Intelligence

Quarterly outlooks, in plain English. Cap rates, ADR, and what we're seeing on the ground.

OutlookMay 2026

Texas Hotel Cap Rates Q2 2026: What Owners Should Expect

Where cap rates sit across Austin, Dallas-Fort Worth, Houston, and San Antonio, and how the second half of 2026 is likely to price.

Texas hotel cap rates compressed roughly 25 to 50 basis points off the 2024 peak through the first half of 2026, with stabilized PIP-current select-service in the Texas Triangle pricing in the 7.50 to 8.75 percent range. Owners weighing a sale, refinance, or hold this quarter need to read the cap rate band by metro, by segment, and by sub-market.

Archive

White PaperMay 2026

Select-Service vs Full-Service Hotels: 2026 Capital Markets Outlook

Why select-service is the most-bid hospitality category in 2026, what full-service has to do to compete, and how owners should read the gap.

White PaperMay 2026

How Hotel Owners Should Navigate the 2026 Refinancing Wave

Roughly $30 billion of U.S. hotel CMBS matures by year-end 2027. The bridge-to-perm path, A/B note structures, and recap equity options owners should evaluate before the maturity calendar dictates the answer.

White PaperMay 2026

Sun Belt Hospitality Investment: Where the Capital Is Flowing in 2026

Texas, Tennessee, Georgia, Florida, North Carolina, and Arizona are absorbing the largest share of new hotel investment capital in 2026. The MSA-by-MSA breakdown of where bid pressure is tightest and what's driving it.

White PaperMay 2026

Hampton Inn / Holiday Inn Express / Marriott Select: 2026 Brand-Flag Cap Rate Guide

What stabilized select-service hotels actually trade for by flag, market tier, and PIP status in 2026.

White PaperMay 2026

The Complete Guide to Selling Your Hotel in 2026

A 24-week disposition playbook: from engagement letter through closing, with real timing benchmarks and fee structures.

White PaperMay 2026

Hotel CMBS Distress: How to Read the Trepp Public Data in 2026

A trade reader's guide to monthly delinquency, special servicing, modification vs. liquidation outcomes, and where the distressed hotel acquisition opportunity actually sits.

OutlookMay 2026

Hotel ADR + RevPAR Recovery: Market-by-Market 2026 Forecast

STR's first 2026 forecast puts U.S. RevPAR growth at 0.6 percent and ADR at 1.0 percent. Underneath that flat headline sits the widest market-by-market bifurcation of the cycle.

OutlookMarch 2026

Q1 2026 Hotel Investment Outlook

Cap rates compress, ADR steadies, the year ahead.

White PaperJanuary 2026

ADR Recovery Across Texas Secondary Markets

What College Station, Lubbock, and Tyler tell us about underwriting risk.

BriefingNovember 2025

The Glamping Investment Thesis

Why luxury experiential lodging is the most under-allocated sub-segment in hospitality.

White PaperMay 2026

Select-Service vs. Full-Service: Capital Markets Outlook 2026

Why select-service is the most-bid hospitality category in 2026, and what full-service has to do to compete.

BriefingMay 2026

How Hotel Owners Should Read the Refinancing Wave

Roughly $30 billion in U.S. hotel CMBS matures through 2027. What owners need to evaluate now to refinance, sell, or restructure.

BriefingMay 2026

Sun Belt Hospitality: 2026 Investor Sentiment Preview

Early indicators from Matthews investor relationships ahead of the full Q3 2026 Investor Outlook survey.