Midscale through Upper Upscale
Best Western for sale. Investment sales advisory across the Best Western Hotels & Resorts family.
Matthews Hotel Markets transacts across Best Western Hotels & Resorts' multi-tier brand family. Best Western, Best Western Plus, and Best Western Premier represent ascending midscale-to-upscale tiers; SureStay covers economy; BW Premier Collection is the soft-brand layer for boutique and independent conversions. The brand family typically attracts owner-operator and family-office capital.
Brand family
Best Western, Best Western Plus, Best Western Premier, SureStay, BW Premier Collection
Parent company
Best Western Hotels & Resorts
Active Matthews listings
2
Brand-specific underwriting
- Best Western membership economics differ from franchise structures — the brand is owner-cooperative-style with annual member fees rather than purely franchise royalties. Underwriting reflects this.
- Best Western Plus and Premier in Sun Belt and Mountain West markets have been actively traded.
- Average BW deal size sits below the typical Hilton / Marriott / IHG transaction — middle-market and smaller-portfolio buyers.
Buyer pool
Owner-operators, family offices, AAHOA membership-network buyers, smaller PE select-service funds.
Our activity
Best Western dispositions across Texas, the Midwest, and Mountain West. Track record includes multiple Best Western and Best Western Plus closes.
Markets where we sell Best Western
Best Western investment FAQ
- What does a Best Western hotel typically trade at in 2026?
- Best Western Plus and Premier in Sun Belt and Mountain West markets have been actively traded. Distressed and PIP-overhang trades clear materially wider; trophy or scarcity assets compress. Source: CBRE U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews internal underwriting.
- Who buys Best Western hotels?
- Owner-operators, family offices, AAHOA membership-network buyers, smaller PE select-service funds.
- What are the most important Best Western underwriting variables?
- Best Western membership economics differ from franchise structures — the brand is owner-cooperative-style with annual member fees rather than purely franchise royalties. Underwriting reflects this. Best Western Plus and Premier in Sun Belt and Mountain West markets have been actively traded. Average BW deal size sits below the typical Hilton / Marriott / IHG transaction — middle-market and smaller-portfolio buyers. The Best Western Hotels & Resorts brand standards refresh cycle is the single biggest pre-close diligence question for buyers.
- Does Matthews execute Best Western dispositions and acquisitions?
- Best Western dispositions across Texas, the Midwest, and Mountain West. Track record includes multiple Best Western and Best Western Plus closes. Engagements range from single-asset dispositions to multi-property portfolio sales and capital-markets recapitalizations.
- How does Matthews's Best Western disposition process work?
- Matthews runs a 24-week playbook on Best Western dispositions — broker-built BOV, curated buyer pool drawn from select-service-focused REITs, family offices, PE roll-ups, and HNW capital, confidential by default. Key timing risk for Best Western specifically is franchise license renewal and PIP cycle alignment with the marketing window.
Best Western
Selling a Best Western? Or buying one?
Talk to the team. Confidential conversation, no obligation.