Select Service through Full Service + Luxury (Conrad, Waldorf)
Hilton for sale. Investment sales advisory across the Hilton Worldwide family.
Matthews Hotel Markets executes hotel transactions across Hilton Worldwide's full brand portfolio. Hilton's brand depth — from Tru by Hilton midscale to Waldorf Astoria luxury — means each flag has its own underwriting playbook, buyer pool, and cap rate band. We advise sellers and buyers across the entire stack.
Brand family
Hilton (Full Service), Hilton Garden Inn, Home2 Suites, Tru by Hilton, DoubleTree by Hilton, Embassy Suites, Hampton Inn
Parent company
Hilton Worldwide (HLT)
Active Matthews listings
2
Brand-specific underwriting
- Hilton Honors loyalty contribution is consistently the highest in U.S. hospitality (typically 65%+ of room nights at urban full-service flags).
- Hilton Garden Inn and Home2 Suites are the most actively traded select-service Hilton flags after Hampton.
- DoubleTree economics depend heavily on conversion vs. ground-up — converted DoubleTree assets often command different underwriting than purpose-built.
- Tru by Hilton, the newest midscale flag, has limited stabilized comp set; market is still pricing the brand.
Buyer pool
Spans the full institutional capital stack — Apple Hospitality (select-service Hilton REIT focus), Park Hotels (full-service spin-off), family offices, PE roll-ups, and luxury-focused buyers for Conrad / Waldorf.
Our activity
Hampton Inn family is documented separately. Active Hilton transactions include Hilton Garden Inn, Home2 Suites, and DoubleTree across the Sun Belt.
Recent Hilton closes
Hampton Inn Portfolio Atlanta
Atlanta, GA · 540 keys · 2021
$49,900,000
View transaction
Hilton Garden Inn Bozeman
Bozeman, MT · 124 keys · 2021
$11,500,000
View transaction
Hampton + Home2 Suites Austin
Austin, TX · 240 keys · 2021
$36,500,000
View transaction
Dual Brand Hampton Inn + Home2 Suites Austin
Austin, TX · 260 keys · 2021
$65,000,000
View transaction
Hampton Inn & Home2 Suites Tulsa
Tulsa, OK · 210 keys · 2021
$21,000,000
View transaction
Home2 Suites Austin
Austin, TX · 132 keys · 2021
$21,500,000
View transaction
Hilton investment FAQ
- What does a Hilton hotel typically trade at in 2026?
- Hilton Garden Inn and Home2 Suites are the most actively traded select-service Hilton flags after Hampton. Distressed and PIP-overhang trades clear materially wider; trophy or scarcity assets compress. Source: CBRE U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews internal underwriting.
- Who buys Hilton hotels?
- Spans the full institutional capital stack — Apple Hospitality (select-service Hilton REIT focus), Park Hotels (full-service spin-off), family offices, PE roll-ups, and luxury-focused buyers for Conrad / Waldorf.
- What are the most important Hilton underwriting variables?
- Hilton Honors loyalty contribution is consistently the highest in U.S. hospitality (typically 65%+ of room nights at urban full-service flags). Hilton Garden Inn and Home2 Suites are the most actively traded select-service Hilton flags after Hampton. DoubleTree economics depend heavily on conversion vs. ground-up — converted DoubleTree assets often command different underwriting than purpose-built. The Hilton Worldwide brand standards refresh cycle is the single biggest pre-close diligence question for buyers.
- Does Matthews execute Hilton dispositions and acquisitions?
- Hampton Inn family is documented separately. Active Hilton transactions include Hilton Garden Inn, Home2 Suites, and DoubleTree across the Sun Belt. Engagements range from single-asset dispositions to multi-property portfolio sales and capital-markets recapitalizations.
- How does Matthews's Hilton disposition process work?
- Matthews runs a 24-week playbook on Hilton dispositions — broker-built BOV, curated buyer pool drawn from select-service-focused REITs, family offices, PE roll-ups, and HNW capital, confidential by default. Key timing risk for Hilton specifically is franchise license renewal and PIP cycle alignment with the marketing window.
Hilton
Selling a Hilton? Or buying one?
Talk to the team. Confidential conversation, no obligation.