Select Service through Full Service + Luxury (Conrad, Waldorf)

Hilton for sale. Investment sales advisory across the Hilton Worldwide family.

Matthews Hotel Markets executes hotel transactions across Hilton Worldwide's full brand portfolio. Hilton's brand depth — from Tru by Hilton midscale to Waldorf Astoria luxury — means each flag has its own underwriting playbook, buyer pool, and cap rate band. We advise sellers and buyers across the entire stack.

Brand family

Hilton (Full Service), Hilton Garden Inn, Home2 Suites, Tru by Hilton, DoubleTree by Hilton, Embassy Suites, Hampton Inn

Parent company

Hilton Worldwide (HLT)

Active Matthews listings

2

Brand-specific underwriting

  • Hilton Honors loyalty contribution is consistently the highest in U.S. hospitality (typically 65%+ of room nights at urban full-service flags).
  • Hilton Garden Inn and Home2 Suites are the most actively traded select-service Hilton flags after Hampton.
  • DoubleTree economics depend heavily on conversion vs. ground-up — converted DoubleTree assets often command different underwriting than purpose-built.
  • Tru by Hilton, the newest midscale flag, has limited stabilized comp set; market is still pricing the brand.

Buyer pool

Spans the full institutional capital stack — Apple Hospitality (select-service Hilton REIT focus), Park Hotels (full-service spin-off), family offices, PE roll-ups, and luxury-focused buyers for Conrad / Waldorf.

Our activity

Hampton Inn family is documented separately. Active Hilton transactions include Hilton Garden Inn, Home2 Suites, and DoubleTree across the Sun Belt.

Hilton investment FAQ

What does a Hilton hotel typically trade at in 2026?
Hilton Garden Inn and Home2 Suites are the most actively traded select-service Hilton flags after Hampton. Distressed and PIP-overhang trades clear materially wider; trophy or scarcity assets compress. Source: CBRE U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews internal underwriting.
Who buys Hilton hotels?
Spans the full institutional capital stack — Apple Hospitality (select-service Hilton REIT focus), Park Hotels (full-service spin-off), family offices, PE roll-ups, and luxury-focused buyers for Conrad / Waldorf.
What are the most important Hilton underwriting variables?
Hilton Honors loyalty contribution is consistently the highest in U.S. hospitality (typically 65%+ of room nights at urban full-service flags). Hilton Garden Inn and Home2 Suites are the most actively traded select-service Hilton flags after Hampton. DoubleTree economics depend heavily on conversion vs. ground-up — converted DoubleTree assets often command different underwriting than purpose-built. The Hilton Worldwide brand standards refresh cycle is the single biggest pre-close diligence question for buyers.
Does Matthews execute Hilton dispositions and acquisitions?
Hampton Inn family is documented separately. Active Hilton transactions include Hilton Garden Inn, Home2 Suites, and DoubleTree across the Sun Belt. Engagements range from single-asset dispositions to multi-property portfolio sales and capital-markets recapitalizations.
How does Matthews's Hilton disposition process work?
Matthews runs a 24-week playbook on Hilton dispositions — broker-built BOV, curated buyer pool drawn from select-service-focused REITs, family offices, PE roll-ups, and HNW capital, confidential by default. Key timing risk for Hilton specifically is franchise license renewal and PIP cycle alignment with the marketing window.

Hilton

Selling a Hilton? Or buying one?

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