Select Service through Full Service

Marriott for sale. Investment sales advisory across the Marriott International family.

Matthews Hotel Markets executes hotel transactions across the full Marriott International family — Courtyard, Fairfield, Residence Inn, TownePlace Suites, SpringHill Suites, AC Hotels, and full-service Marriott assets. Marriott's loyalty program (Bonvoy) and the segmentation between select-service and full-service flags drive distinctly different underwriting and buyer pools.

Brand family

Courtyard by Marriott, Fairfield Inn & Suites, Residence Inn, TownePlace Suites, SpringHill Suites, AC Hotels, Marriott (Full Service)

Parent company

Marriott International (MAR)

Active Matthews listings

2

Brand-specific underwriting

  • Marriott select-service flags (Courtyard, Fairfield, Residence Inn) trade most actively. Bonvoy channel mix typically lifts ADR 8-15% versus comparable midscale.
  • Full-service Marriott (the 'flag' itself) is a different game — trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes.
  • Residence Inn and TownePlace Suites (extended-stay) command premium cap rate discipline as of 2026 — extended-stay performance through the cycle has been the most consistent across all Marriott flags.

Buyer pool

Select-service Marriott: REITs (Apple, Summit, Chatham, Diamondrock), family offices, PE roll-ups. Full-service Marriott: Host Hotels, Pebblebrook, sovereign wealth funds, large family offices, Bonvoy-strategic operators.

Our activity

Active Marriott dispositions span Courtyard, Fairfield, and Residence Inn flags across Texas, the Sun Belt, and Mountain West.

Marriott investment FAQ

What does a Marriott hotel typically trade at in 2026?
Full-service Marriott (the 'flag' itself) is a different game — trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes. Distressed and PIP-overhang trades clear materially wider; trophy or scarcity assets compress. Source: CBRE U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews internal underwriting.
Who buys Marriott hotels?
Select-service Marriott: REITs (Apple, Summit, Chatham, Diamondrock), family offices, PE roll-ups. Full-service Marriott: Host Hotels, Pebblebrook, sovereign wealth funds, large family offices, Bonvoy-strategic operators.
What are the most important Marriott underwriting variables?
Marriott select-service flags (Courtyard, Fairfield, Residence Inn) trade most actively. Bonvoy channel mix typically lifts ADR 8-15% versus comparable midscale. Full-service Marriott (the 'flag' itself) is a different game — trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes. Residence Inn and TownePlace Suites (extended-stay) command premium cap rate discipline as of 2026 — extended-stay performance through the cycle has been the most consistent across all Marriott flags. The Marriott International brand standards refresh cycle is the single biggest pre-close diligence question for buyers.
Does Matthews execute Marriott dispositions and acquisitions?
Active Marriott dispositions span Courtyard, Fairfield, and Residence Inn flags across Texas, the Sun Belt, and Mountain West. Engagements range from single-asset dispositions to multi-property portfolio sales and capital-markets recapitalizations.
How does Matthews's Marriott disposition process work?
Matthews runs a 24-week playbook on Marriott dispositions — broker-built BOV, curated buyer pool drawn from select-service-focused REITs, family offices, PE roll-ups, and HNW capital, confidential by default. Key timing risk for Marriott specifically is franchise license renewal and PIP cycle alignment with the marketing window.

Marriott

Selling a Marriott? Or buying one?

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