Sun Belt
Hotels for sale in Orlando, FL. Cap rates, comps, and brokers across Central Florida.
Orlando is the largest leisure hotel market in the U.S. by transaction volume and one of the most institutional. Walt Disney World, Universal Studios (with Epic Universe expansion), SeaWorld, and the Orange County Convention Center anchor a market with extraordinary visitor volume. Lake Buena Vista and International Drive each have distinct buyer pools.
Active Matthews listings
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Recent Matthews closes
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MSA
Orlando-Kissimmee-Sanford MSA
Cap rate range (Q1 2026)
Stabilized PIP-current select-service: 7.50%–8.25%. Disney/Universal-adjacent full-service: 7.00%–7.75%. International Drive convention-cluster: 7.25%–8.00%.
Source: CBRE H2 2025 U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews Hotel Markets internal underwriting (Q1 2026).
ADR + RevPAR commentary
Orlando ADR: full-service Disney/Universal-adjacent $230–$340 stabilized, select-service citywide $120–$170. Universal Epic Universe (opened 2025) has materially shifted demand patterns in 2026.
Source: STR (str.com) public press releases, AHLA State of the Industry, JLL Hotels Research (Q1 2026).
Orlando demand drivers
- Walt Disney World
- Universal Studios + Epic Universe
- SeaWorld + Discovery Cove
- Orange County Convention Center (2nd-largest in U.S.)
- Orlando International Airport
- Lake Nona medical city + Disney corporate
Orlando hotel investment FAQ
- What is the current cap rate range for hotels in Orlando, FL?
- Stabilized PIP-current select-service: 7.50%–8.25%. Disney/Universal-adjacent full-service: 7.00%–7.75%. International Drive convention-cluster: 7.25%–8.00%. (Q1 2026). Ranges reflect stabilized, PIP-current assets across select-service, full-service, and where applicable resort/lifestyle. Cycle-trough resets, distressed assignments, and PIP-overhang trades clear at materially wider levels. Source: CBRE H2 2025 U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews Hotel Markets internal underwriting.
- What are ADR and RevPAR doing in Orlando right now?
- Orlando ADR: full-service Disney/Universal-adjacent $230–$340 stabilized, select-service citywide $120–$170. Universal Epic Universe (opened 2025) has materially shifted demand patterns in 2026. STR press releases (str.com) and the AHLA State of the Industry are the public benchmarks we cite for ADR/occ/RevPAR. We supplement with internal underwriting on every active mandate.
- Who are the named demand drivers behind Orlando hotel performance?
- Walt Disney World; Universal Studios + Epic Universe; SeaWorld + Discovery Cove; Orange County Convention Center (2nd-largest in U.S.); Orlando International Airport. Underwriting in this market keys on the diversification of those drivers — concentration in any single demand source is the most common reason a buyer haircuts our pro-forma RevPAR.
- Who at Matthews Hotel Markets covers Orlando?
- Our Orlando mandates are led by Luke Thompson. Direct contact info is on each broker's profile. For confidential disposition or acquisition conversations, the team responds within 24 hours.
- How long does a typical Orlando hotel disposition take?
- Matthews's published 24-week playbook applies in Orlando — engagement letter and BOV in weeks 1–4, OM and marketing launch in weeks 5–8, call-for-offers and finalist round in weeks 9–14, definitive agreement and closing in weeks 15–24. Construction-loan workouts and recap structures sometimes compress; PIP-cycle disputes can extend.