How do I buy my first hotel with no hotel experience?
Last updated: By Nate Solomon, Matthews Hotel Markets
You can, but someone qualified has to run it. Hilton's 2025 Hampton disclosure requires qualified and experienced management, by you or by a management company the brand has approved.[1] A first-time owner must complete owner education within 90 days of a change of ownership.[1] Lenders do not publish an experience minimum. As of September 2026, SBA's rule leaves that to the lender's own credit process.[2]
Key takeaways
- No public rule says a first-time buyer cannot own a hotel. The brand and the lender each decide, deal by deal.
- Hilton's 2025 Hampton disclosure lists operations experience among the requirements a buyer must meet in a change of ownership.[1]
- The same document lets the brand require an approved management company if it finds the owner is not qualified to operate the hotel.[1]
- SBA's lending criteria name credit history, cash flow, and equity or collateral. They set no hotel experience minimum, and they tell lenders to use their own commercial credit process.[2]
- Under SBA 504, a business that has operated two years or less contributes at least 20 percent on a hotel, not 15.[3][4]
Will a brand approve me with no hotel experience?
It can, if the management is qualified. The brand approves the operator as well as the owner.
Hilton's 2025 Hampton disclosure is the clearest public statement we have read. In a change of ownership, the buyer must meet the brand's current requirements for new franchisees, which the document lists as credit, a background investigation, operations experience, prior business dealings and other relevant factors.[1]
Item 15 of the same document covers who runs the hotel. The franchisee must provide qualified and experienced management. The hotel must be operated by the franchisee or by a third-party management company that Hilton has approved. Hilton may refuse to approve an owner or a management company that it judges inexperienced or unqualified. An owner who wants to manage directly needs Hilton's written approval and must complete its training program, unless Hilton waives that.[1] Other brands write their own rules, so read Items 11, 15 and 17 of the current disclosure document for the brand you are buying.
Do I have to hire a management company?
Not always, but the brand can require it, and for a first-time owner it is the most direct way to supply the experience the brand is asking about.
Under the Hampton disclosure, if Hilton determines at any time that the owner is not qualified to operate the hotel, it may require the owner to retain a management company that is acceptable to it.[1] For a newly developed hotel, the document says that if Hilton does not approve the proposed management, the owner must hire a professional hotel management company for at least the first year, and Hilton will reevaluate after that year if asked.[1]
Hiring a manager does not transfer the owner's obligations. The disclosure says the owner remains solely responsible for the management and operation of the hotel, and that engaging a management company does not reduce the owner's obligations under the franchise agreement. If the management company resigns or is terminated, the owner has 90 days to retain a replacement the brand accepts.[1] Management fees are set by contract between the owner and the manager. They are not published, so get proposals from more than one company.
What training does the brand require from a new owner?
Under Hilton's 2025 Hampton disclosure, an owner education course within 90 days of the change of ownership and an owner orientation within 180 days.[1]
The disclosure describes a program called New to Hospitality Owner Education. It is a virtual course for franchisees without prior hospitality or comparable brand experience, and it covers revenue management, asset management, sales generation and talent management. It must be taken within 90 days after a change of ownership, at least one person in the organization must complete it, and the listed cost is up to $2,500 per participant, paid to the vendor.[1]
Owner orientation is separate. When a change of ownership takes place and the buyer is a first-time franchisee of the brand, the buyer must attend within 180 days of the transfer. The document lists no separate fee for it.[1] After approving a management company, Hilton can also require the general manager and other key staff to attend training for their roles.[1]
Will a lender finance a first-time hotel buyer?
Some will. No lender publishes an experience requirement, and SBA's rule does not set one.
SBA's regulation on lending criteria says the applicant must be creditworthy and the loan must be so sound as to reasonably assure repayment. It tells lenders to use the same prudent commercial credit analysis they use on similar non-SBA loans, and it names the criteria they may consider: credit score or credit history, earnings or cash flow, and equity or collateral.[2] Hotel experience is not on that list, which means it comes in through each lender's own credit policy. One lender may accept a first-time owner with an approved management company and strong liquidity. Another may not. The only way to know is to ask, early, and in writing.
Banks, CMBS lenders, life companies and debt funds do not publish sponsor requirements either. Our September 2026 rate sheet marks their leverage and pricing terms as not yet published for the same reason: nobody prints them.[5] The lender types are compared at Which lenders finance hotels?.
Does being new change how much I need to put down?
Under SBA 504 it can. A hotel buyer contributes at least 15 percent of project cost, and at least 20 percent if the business has operated two years or less.[3][4]
The 504 regulation sets the higher minimum when two conditions are both true: the building is limited or single purpose, which SBA says a hotel is, and the borrower has operated for two years or less.[3][4] Ask the Certified Development Company how SBA will classify your acquisition before you budget. Under both SBA programs, holders of at least a 20 percent ownership interest generally must guarantee the loan.[6] The full cash picture is at How much money do I need to buy a hotel?.
What should a first-time buyer do first?
Line up the three approvals a hotel purchase depends on, in this order: the operator, the lender, the brand.
Start with the operator, because the other two will ask who it is. Interview management companies that already run the brand and the size of hotel you are looking at, and ask each for the list of hotels it manages today. Then talk to lenders with the operator's name in hand and ask each one, in writing, whether it lends to first-time hotel owners and on what conditions. Then read the brand's disclosure document before you make an offer, so the application fee, the training and the PIP are in your budget. Only then go shopping. The hotels for sale page shows current listings, and the diligence list for the one you pick is at What due diligence do I need before buying a hotel?.
What public documents say about a hotel buyer's experience (September 2026)
| Who decides | What the public document says | Source |
|---|---|---|
| The brand, on the buyer | Buyer must meet current requirements for new franchisees: credit, background investigation, operations experience, prior business dealings | 2025 Hampton FDD, Item 17[1] |
| The brand, on the operator | Hotel must be run by the owner or an approved management company. Brand may refuse one it finds inexperienced or unqualified | 2025 Hampton FDD, Item 15[1] |
| The brand, on training | New to Hospitality Owner Education within 90 days of a change of ownership, up to $2,500 per participant. Owner orientation within 180 days | 2025 Hampton FDD, Item 11[1] |
| The brand, if the manager leaves | Owner has 90 days to retain a replacement the brand accepts | 2025 Hampton FDD, Item 15[1] |
| SBA lenders | Criteria named: credit history, cash flow, equity or collateral. No experience minimum. Lender uses its own commercial credit process | 13 CFR 120.150[2] |
| SBA 504, on equity | At least 15% on a hotel, 20% if the business has operated two years or less | 13 CFR 120.910 and SOP 50 10 8[3][4] |
| Banks, CMBS, life companies, debt funds | Not published | Rate sheet[5] |
Worked example
Hypothetical: what a management fee does to loan coverage
Hypothetical. A first-time buyer is looking at a 70-key branded hotel with $3,000,000 of total revenue and net operating income of $900,000 on the seller's statement. The seller ran the hotel personally, so the statement has no management fee.
The buyer plans to hire an approved management company. Assume a fee of 3 percent of revenue, which is $90,000. That percentage is an assumption for the arithmetic, not a market figure. Income after the fee is $900,000 minus $90,000, or $810,000.
Assume annual debt service of $600,000. Before the fee, coverage is $900,000 divided by $600,000, or 1.50x. After the fee it is $810,000 divided by $600,000, or 1.35x.
The owner training adds little by comparison: two participants at up to $2,500 each is $5,000.[1] The point is that the experience gap has a price, and it shows up in coverage, which is the number that sizes the loan. Run your own figures in the DSCR calculator. The ratio is defined at DSCR.
Frequently asked
- Can I buy a hotel with no experience?
- Yes, if qualified management runs it. Hilton's 2025 Hampton disclosure requires the hotel to be operated by the owner or by a management company Hilton has approved, and it may refuse an operator it finds inexperienced.[1]
- Do lenders require hotel experience?
- No lender publishes a requirement. SBA's lending criteria name credit history, cash flow and equity or collateral, and leave the rest to the lender's own commercial credit process.[2] Ask each lender in writing.
- Can I get an SBA loan for my first hotel?
- Yes. SBA's procedures classify hotels as limited or special purpose property under 504, and a buyer whose business has operated two years or less contributes at least 20 percent of project cost.[3][4]
- Can I manage the hotel myself?
- Under the 2025 Hampton disclosure, only with Hilton's prior written approval and after completing its training program, unless Hilton waives it. Hilton can later require a management company if it finds the owner is not qualified.[1]
- What training does a new hotel owner have to take?
- For Hampton, a New to Hospitality Owner Education course within 90 days of the change of ownership, at up to $2,500 per participant, and an owner orientation within 180 days if you are new to the brand.[1]
- Does a management company take over my obligations to the brand?
- No. The Hampton disclosure says the owner stays solely responsible for the hotel, and that hiring a management company does not reduce the owner's obligations under the franchise agreement.[1]
- Will I have to personally guarantee the loan?
- On an SBA loan, holders of at least a 20 percent ownership interest generally must guarantee it.[6] Conventional recourse terms are set by each lender and are not published.
Who wrote this
Hospitality Associate, Matthews Hotel Markets
(512) 839-6999nate.solomon@matthews.comLinkedIn
Reviewed by Luke Thompson, VP & Director, Capital Markets.
Sources
- 2025 Hampton Franchise Disclosure Document (issued March 30, 2025), Items 11, 15 and 17 · Hilton Franchise Holding LLC · accessed September 18, 2026
- 13 CFR 120.150, What are SBA's lending criteria? · Code of Federal Regulations, via Legal Information Institute · accessed September 18, 2026
- 13 CFR 120.910, How much must the Borrower contribute? · Code of Federal Regulations, via Legal Information Institute · accessed September 18, 2026
- SOP 50 10 8, Lender and Development Company Loan Programs (effective June 1, 2025), Section C, Ch. 1: Limited or Special Purpose Property, which lists hotels (pp. 354-355) · U.S. Small Business Administration · accessed September 18, 2026
- Matthews Hotel Markets September 2026 rate sheet · Matthews Hotel Markets · accessed September 18, 2026
- 13 CFR 120.160, Loan conditions (guarantees) · Code of Federal Regulations, via Legal Information Institute · accessed September 18, 2026
Related
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Matthews Hotel Markets gives first-time buyers one piece of advice before any other: pick the operator before you pick the hotel.