Economy through Upscale + Soft Brand
Choice Hotels for sale. Investment sales advisory across the Choice Hotels International family.
Matthews Hotel Markets transacts across Choice Hotels' brand portfolio. Comfort Inn / Comfort Suites and Quality Inn sit in the midscale tier; Sleep Inn and MainStay Suites cover budget-conscious extended-stay; WoodSpring is the dedicated extended-stay flag; Cambria is the upscale tier; Radisson (acquired in 2022) adds full-service and upscale. Choice's footprint skews toward middle-market and franchise-experienced ownership.
Brand family
Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, MainStay Suites, WoodSpring Suites, Cambria, Ascend Hotel Collection, Radisson
Parent company
Choice Hotels International (CHH)
Active Matthews listings
3
Brand-specific underwriting
- WoodSpring Suites is the most actively traded Choice flag, and one of the strongest-performing extended-stay segments through 2024-2026.
- Cambria has limited stabilized comp set but has attracted institutional buyers as Choice expanded the brand.
- Radisson integration is still maturing — full-service Radisson assets trade with ongoing brand-strategy uncertainty as a discount factor.
- Comfort Inn and Quality Inn dominate ownership-by-count for franchise-experienced owner-operators; the buyer pool here overlaps heavily with Best Western.
Buyer pool
Comfort / Quality / Sleep Inn: owner-operators, family offices, AAHOA buyers. WoodSpring Suites: extended-stay-focused REITs and PE. Cambria: upscale-focused buyers, including larger family offices and PE.
Our activity
Active Choice transactions span Comfort Inn, Quality Inn, and WoodSpring Suites across Texas, the Sun Belt, and the Midwest.
Markets where we sell Choice Hotels
Choice Hotels investment FAQ
- What does a Choice Hotels hotel typically trade at in 2026?
- Cambria has limited stabilized comp set but has attracted institutional buyers as Choice expanded the brand. Distressed and PIP-overhang trades clear materially wider; trophy or scarcity assets compress. Source: CBRE U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews internal underwriting.
- Who buys Choice Hotels hotels?
- Comfort / Quality / Sleep Inn: owner-operators, family offices, AAHOA buyers. WoodSpring Suites: extended-stay-focused REITs and PE. Cambria: upscale-focused buyers, including larger family offices and PE.
- What are the most important Choice Hotels underwriting variables?
- WoodSpring Suites is the most actively traded Choice flag, and one of the strongest-performing extended-stay segments through 2024-2026. Cambria has limited stabilized comp set but has attracted institutional buyers as Choice expanded the brand. Radisson integration is still maturing — full-service Radisson assets trade with ongoing brand-strategy uncertainty as a discount factor. The Choice Hotels International brand standards refresh cycle is the single biggest pre-close diligence question for buyers.
- Does Matthews execute Choice Hotels dispositions and acquisitions?
- Active Choice transactions span Comfort Inn, Quality Inn, and WoodSpring Suites across Texas, the Sun Belt, and the Midwest. Engagements range from single-asset dispositions to multi-property portfolio sales and capital-markets recapitalizations.
- How does Matthews's Choice Hotels disposition process work?
- Matthews runs a 24-week playbook on Choice Hotels dispositions — broker-built BOV, curated buyer pool drawn from select-service-focused REITs, family offices, PE roll-ups, and HNW capital, confidential by default. Key timing risk for Choice Hotels specifically is franchise license renewal and PIP cycle alignment with the marketing window.
Choice Hotels
Selling a Choice Hotels? Or buying one?
Talk to the team. Confidential conversation, no obligation.